Mass Media    Electronic Media    People Based Media Concepts and Themes Mass Media   Magazines Other Media Posters Stickers Handbills Hoardings   Electronic Media   Radio Other Media Video Audio Cinema Slides   People Based Media   Songs and dramas Street plays Road shows Events exhibitions Rallies Human chain Methods of peer education & flip charts, outreach activities Group discussions One to one interactions Role play   Concepts and Themes   Achieving a high success rate through innovative media campaigns, TNSACS has been dedicated in its efforts to promote AIDS awareness among the masses. The increasing success of the awareness campaigns encourages us to continue in the same vein. The present level of awareness has to be sustained to keep up the momentum of success that has already been achieved. The different concepts and themes are incorporated in strategy to meet the information needs of the community. Due to its unrelenting dynamism, TNSACS has produced impressive results in creating a high level of awareness of HIV/AIDS among the people of Tamil Nadu. Today TNSACS stands out as a role model to other states in successfully combining the wholehearted co-operation among the various government organisations, NGOs and the general public in combating HIV/AIDS and paving the way for positive behavioural change. TNSACS aims to forge ahead and work relentlessly until an AIDS free world dawns.